‘Germinate’

BY STEVE DAVIES

Steve Davies is an award winning Design Director who has worked for some of the UK's most respected creative agencies and collaborated with some of the world's most iconic brands.

"The lowercase 'g' is I think one of the most attractive letter forms in the Ryman Eco font set. I wanted to convey the fact that the font was cultivated for a specific purpose. That being - to create a sustainable typeface that was beautiful enough that people would actually want to use it. Traditionally products that are designed to be eco friendly often compromise on aesthetic or function. With Ryman Eco I think Monotype have achieved a near perfect hybrid of sexiness and sustainability. The font is still in its infancy so a germinating 'g' seemed to capture the stage of its lifecycle."